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NRL is a truly Australian sport loved by generations of dedicated
fans.
The NRL have long been supported by the funds secured via their
associated Leagues Clubs (mainly through pokies). Possibly why they are so
complacent when it comes to looking after their stakeholders.
Brand NRL has been slowly dismantled over the years because they
have forgotten their most important stakeholder - the woman.
The “woman” is the key to all future success for the NRL (and all other codes too).
She is the daughter, wife or sister of a currently avid NRL
supporter.
The mother of potential NRL fans and players.
Even though the NRL put on “Women in League” breakfasts and have
women’s related events, they have failed to understand what a woman really
wants.
Respect.
It is tradition to have cheerleaders in the NRL, although is it
strategic to have cheerleaders and promotion girls work the crowds and boxes
for a “photo opportunity” whilst wives and partners stand idle?
I also don’t know of many women who would want their young girls
being grabbed by men twice their age or have their young boys believe this type
of behavior is ok.
Women care about their family. This family can be their team and
also their immediate family.
Taking this into consideration, the NRL as a whole need to forget
the pokies for a moment and pay attention to the largest driving force behind
any real successful brand. The women.
Speak with them. Ask them questions. Understand that the quickest and most effective way to develop a community (family) spirit is focusing on the core values of a woman.
Hear hear!
Love,
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